
Issue:
- Social media presence was lacking followers, engagement and impressions
- Currently using text message marketing, but not seeing results from this effort alone
- Need to collect more customer information
Objective:
- Increase database of customers for email subscription
- Create email marketing program to compliment mobile marketing initiatives
- Build social media presence and increase engagement with customers
- Get more local recognition in Albuquerque, NM
Result:
- Featured on Buzzfeed, which is ranked #106 in website traffic in the United States, and has over 150 million unique visitors per month
- Increased number of local impressions in Albuquerque, NM by 30% – from 10.3k in November 2014 to 34.2k in June 2015
- Interactions per month for Facebook and Twitter increased by 48.5%
- Unique users per month for Facebook and Twitter increased by 51.5%
- Impressions per month for Facebook and Twitter increased by 52%
- As of July 10th, 2015 Facebook page likes increased to 4,318 likes, and 12,141 people checked in here
- From November 2014 to July 2015, new Facebook fans increased by 1,986
- Increased email subscription by 960% in 6 months (November 2014 to May 2015)